Decision details

1

Increase the current subscription charge from £40 to £43 for 2019-2020. This included:

·         The subscription charge to be reviewed annually;

·         To be agreed with Portfolio Holders as part of budget setting and the Performance and Audit Scrutiny Committee or the Overview and Scrutiny Committee to review the fee annually; and

·         The GWCS budget is to be financially self-supporting.

2

The Group felt that there were not enough advantages to support the motion from Councillor David Nettleton to SEBC Council on 19 December 2017 and there would be a number of marketing and operational issues incurred.  The Group also did not favour supporting a discounted charging scheme.

3

4

5

To depart from the singular bin collection day approach for the GWCS to unlock collection capacity.

Move towards a rolling subscription model by April 2020, to be linked to the Digital Strategy, Customer Access Strategy and marketing approaches.

·         Approach to be fully automated.

·         Cost to be within the budget of the GWCS.

As part of the next subscription process:

·         Find out key reasons why households are not signing up;

·         Run a marketing campaign aimed at rounds where take-up is low but garden space is large;

·         Further promote bin sharing;

·         Investigate an incentivisation scheme to encourage sign up direct debit (part of a corporate approach); and

·         To understand the remaining potential in the households not currently subscribing to the GWCS.

6

To retain the current service branding.

7

Run a marketing campaign trial to change non subscriber behaviours.

·         Identify bin collection rounds with the highest amount of garden waste in the residual waste bins.

8

To undertake collection round modelling to reflect future changes prior to the move to the WSOH.

9

To continue to promote take-up and migration to direct debit.

10

Review at a later date the “ban” option after all marketing options had been carried out, with a caveat on what goes in the black bin.

11

Through colleagues in the Customer Services team, seek to create a new section on the website for residents who are new to the area.

12

Work with ARP and encourage them to refer customers to the council’s GWCS.

13

To scope work with ARP and any other partners to introduce a new homes pack for house moves.