The Bury St Edmunds Destination Management Organisation (DMO) was formed by St Edmundsbury Borough Council, in partnership with OurBuryStEdmunds Business Improvement District, the Bury St Edmunds Town Council, St Edmundsbury Cathedral, Bury in Bloom and Gough Hotels.
The main aim of the DMO is to increase the value of tourism in Bury St Edmunds and the surrounding area by encouraging more overnight visitors and longer stays.